The primary goal in building the website was to prioritize functionality to ensure a user-friendly experience. It was important to break away the traditional design norms commonly seen in service industries like repairment and installation. Equally crucial was creating a fully responsive design, with a mobile-first approach, as the majority of the company’s traffic and bookings come from mobile devices. The color scheme includes neutral gray tones in sync with the nature of the business, while complementary accents and images add personality to the site.