ABOUT THE BRAND & DESIGN
HAZY is an online business specializing in the distribution of electronic cigarettes that have gained popularity in the last few years. It offers a diverse selection of four flavors: strawberry, mint, grape and apple. With a youthful target audience in mind, the packaging design is colorful and eye-catching. This project includes the creation of a logo and a sticker for the product packaging.
LOGO & COLORS
Strezy Break is a modern typeface. Its rounded, yet bold and dynamic qualities create a logo that strikes a perfect balance between harmony and energy. Each flavor is uniquely represented by a vibrant color palette that corresponds to the visual characteristics of the respective fruit.
streazy break FONT
Strawberry
#ee1b92
Mint
#1bdeee
Grape
#a90aff
Apple
#1bd66d
CUSTOM-MADE MASCOT
At the heart of the design is the mascot I created specifically for the brand. Hazy is characterized by his cheerful smile and calm energy. He is from Jamaica and when you see him reggae starts playing in your head and you slowly start to feel the infinity of the sunset. The primary goal in designing Hazy was to create an image that aligns perfectly with the product’s purpose: a companion for enjoying the leisurely moments.
